If you are looking to do an MBA in digital marketing in India, you need to read this
article before you proceed. Having been in the digital marketing industry for the past
ten years, I am yet to see a reputed college offer a good MBA program on Digital
Marketing.
Digital marketing is a fast-changing field, and I don’t think an MBA can help you
become a digital marketing expert. Most of the DM experts are working in
companies, and college professors do not know digital marketing unless they are
spending thousands of dollars a month on digital marketing campaigns.
An MBA can teach you marketing strategy and basics of business, but not digital
marketing. You can become a digital marketing expert only by applying the concepts
you read. I recommend that you give a shot at becoming a SELF -MADE DIGITAL
MARKETING EXPERT than relying on someone else to make you an expert.
I became an expert by running my blogs and consulting various startups with digital
marketing. The expertise comes from application and execution of the campaigns
and not with an MBA or a course certificate. Digital marketing knowledge is freely
available on the internet, but one of the reasons why there are very few experts in
the market is because not everyone applies what they learn.
I would recommend that you do not even consider doing an MBA. Instead of wasting
lakhs of rupees and two years of your time in an MBA, you can consider investing
around Rs.50k to Rs.75k on DIGITAL MARKETING COURSES such as MIDM , or
become a self-made expert like me!
All it would take is a few thousand rupees to host your blog and try out all the paid
marketing channels on the web. You can invest $50 in AdWords, $50 in Facebook
ads and so on. With this experience, you will much ahead of your competition who
are looking for digital marketing jobs in India.
Objective
The aim and objective of this program is to contribute to the talent pool that a
burgeoning industry needs especially those with the aspiration and potential to
manage the growth. This will require a strong foundation in management principles,
comfort with digital marketing and e-Commerce creativity and communication skills
to drive customer growth. The program further provides skills, tools, an
understanding of technology, business concepts and issues that surround the
emergence of electronic business. In addition to acquiring basic e-business
management skills, the students develop an understanding of the current practices
and opportunities in e-shopping, e-distribution and e-collaboration. Students also get
an opportunity to explore several of the issues surrounding e-business; such as e-
marketing and financial model, acceptable regulations and legal liabilities.
Eligibility
Study Mode
- Intensive Weekends
- Online Distance Learning
Popular Career Options
Depending on the specialization you choose, you may be able to pursue one of the following
careers after graduation:
- Interactive or direct advertising manager
- Marketing manager, supply chain manager
- Digital business marketer
- B2B marketing director
- Consultant
- Small business owner
UNIT 1
E-Marketing- An Overview – Introduction, Objectives, Definition, History and, Features of E-Marketing,
Definition of E-Marketing, History of E-Marketing, Features of E-Marketing, E-marketing: Scope,
Benefits and Problems, Scope of E-Marketing, Benefits of E-Marketing, Problems in E-Marketing, E-
marketing Techniques, Internet Marketing, Digital Marketing and E-marketing
UNIT 2
Components of E-Marketing - Introduction, Objectives, Customers (Buyers): Impulsive, Patient and
Analytical Sellers and Products, Infrastructure: Building a Product System, Intermediaries, Other
Business Partners, Support Services, Digital Products.
UNIT 3
E-Customers - Introduction, Objectives, Definition of E-Customers, Dealing with Customers’
Motivations and Expectations, Fears and Phobias of Online Customers, Online Buying Process
UNIT 4
Types of E-Market - Introduction, Objectives, Definition of E-market, E-Malls, E-Storefront, E-
Marketplace
UNIT 5
E-Marketing Tools - Introduction, Objectives, E-Mail Marketing, Creating a Website, Social Media
Marketing, Pay-Per- Click Advertising, Search Engine Optimization or Paid Search Engine Listing
Search Engine Marketing, Blogging and Classified Advertising
UNIT 6
E-Marketing Plan – Introduction, Objectives, Definition of E-Marketing Plan, Situational Analysis,
Setting Objectives, Marketing Mix Decision, Budget Allocation, Action Plan, Measuring Success
UNIT 7
E-Marketing Mix Strategy - Introduction, Objectives, the 4Ps in E-Marketing, Additional 3Ps in E-
Marketing of Services, the 2P+2C+3S Formula in E-Marketing
UNIT 8
Applications of E-Marketing - Introduction, Objectives, Online Advertising, Direct Response Medium,
Role of Distribution in E-Marketing, Lead Generation Platform, Customer Service Mechanism,
Relationship Building Medium
UNIT 9
Strategic Advantages of E—Marketing – Introduction, Objectives, Creating New Sources of
Competitive Advantage, Direct Distribution Model, Re-engineering the Supply Chain, Targeting
Underserved Segments, Lower Price Barrier, Delivery Systems for Digital Products, Creates an
Efficient Marketplace, Creates a Virtuous Cycle
UNIT 10
Methods and Techniques of E-Marketing I - Introduction, Objectives, Advertising Techniques, Selling
Methods, Sales Promotion, Public Relations
UNIT 11
Methods and Techniques of E-Marketing II - Introduction, Objectives, Sponsorship Techniques, Direct
Marketing Techniques, Merchandising Techniques, Online Seminar Techniques, Word-of- Mouth
Marketing Techniques
UNIT 12
E-Metrics - Introduction, Objectives, E-Metrics: An Overview, Monitoring E-Marketing Activities, User
Surveys and Usability Testing, Tracking and Site Analysis Tools
UNIT 13
E-Customer Relationship Management – Introduction, Objectives, Concept of E-CRM, Prerequisites
for the Implementation of E-CRM, Transition from CRM to E-CRM, E-CRM and Community Building,
E -CRM and Customer Lifecycle, E-CRM versus E-Loyalty, Conversion Optimization
UNIT 14
Legal and Ethical Issues in E-Marketing – Introduction, Objectives, Need for E-Business Legal
Protection, Legal and Ethical Issues in E-Marketing, Privacy, Digital Property, Online Expression,
Emerging Issues
- General marketing strategies
- Business-to- business (B2B) marketing
- Financial statement analysis
- Market research
- Business planning
- Interactive marketing
- Digital advertising
- E-business technologies
- Social media marketing
- Internet marketing strategies
- B2B e-marketing
- Marketing management
- Buyer behavior (from the consumer and corporate standpoints)
- Advertising communication
- Web analytics
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